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Iconiq

Client
Iconiq
Year
2022
Services
Naming
Visual Identity
Website

Overview

In 2022, we collaborated with Iconiq in Riyadh, Saudi Arabia, to craft a compelling brand identity. Our scope of work included the development of a visual identity, creation of a memorable brand name, and the design of a responsive website. We also worked on crafting a brand narrative that communicated the company’s values, vision, and the groundbreaking work they are known for. The result is a dynamic brand that speaks to the future of construction while honoring the craftsmanship and integrity that have defined the industry’s past.

Challenge​​

Iconiq, a leading player in the construction and manufacturing industry, sought a brand identity that reflects its position as a pioneer of innovation and excellence. The challenge was to create a visual identity that encapsulated the essence of Iconiq’s mission—delivering high-quality, exceptional, and groundbreaking structures—while resonating with both local and international markets. The brand needed to convey strength, forward-thinking, and uniqueness, while distinguishing itself in a competitive and ever-evolving industry.

Solution​

Our approach to the project began with a deep understanding of Iconiq’s core values and vision. The name “Iconiq” itself became the foundation of the visual identity, blending the concepts of “Icon” and “Unique” to symbolize both iconic architectural achievements and a commitment to distinctiveness. We developed a sleek, modern logo paired with a refined color palette that represents professionalism and innovation. A comprehensive visual identity system was also designed to ensure that the brand’s voice was consistent across all platforms, from printed materials to the website.

Conclusion

The final outcome successfully positioned Iconiq as a brand that is synonymous with innovation, excellence, and distinction in the construction industry. With a strong visual identity and a clear, resonant message, Iconiq is now poised to continue its leadership role and expand its influence within the market. The project not only elevated the brand’s market presence but also reinforced its commitment to building iconic structures that are as unique as they are extraordinary.

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