Suwaj

Client

Suwaj

Year

2024

Services

Branding
E-Commerce
Company Profile
Packaging

Overview

Swaj Tea is a premium tea brand inspired by the Swaj Mountain in the Qassim region of Saudi Arabia. The brand name reflects strength and authenticity, deeply rooted in the cultural and natural heritage of the region. Its visual identity blends the mountain’s rugged beauty with elements of history and tradition, creating a unique and memorable product.

Challenge

Creating a visually captivating FMCG product that stands out on shelves while authentically representing Swaj Mountain’s natural and cultural essence. The challenge lay in translating the mountain’s distinctive topography and ancient engravings into a modern, compelling design that appeals to a broad consumer base while celebrating its rich heritage.

Solution

The Swaj Tea design process began with the mountain’s topographical features, transforming its horizontal contour lines into layered patterns that represent the various tea flavors. These layers were enhanced with the ancient engravings found on the mountain, seamlessly integrated into the design. A bold, structured logo was created to mirror the mountain’s rugged terrain, and an earthy color palette was chosen to evoke the natural surroundings of Swaj Mountain.

Conclusion

Swaj Tea’s packaging is a harmonious blend of artistry, history, and nature, making it a standout FMCG product. It connects deeply with its cultural roots, telling a story of tradition and authenticity. With each cup, consumers experience a taste of Swaj Mountain, perfectly balancing heritage and modern appeal.

Suwaj

Overview

Challenge​​

Solution​

Conclusion

Challenge

Solution