MOOD

Overview

Mood is a culturally rich café brand based in Riyadh, Saudi Arabia, with a focus on providing an immersive experience reflecting the Kingdom’s diverse cultural landscapes. The café’s first location opened in the historic Souq AlZal, known for its handmade carpets. The brand aims to offer a unique space that blends tradition with modernity, attracting both locals and tourists seeking high-quality coffee and authentic experiences.

Challenge

The challenge was to create a visual identity that captured the essence of Saudi culture while maintaining a contemporary and minimalist aesthetic. The café needed a logo and branding system that was not only visually appealing but also adaptable across different platforms, from signage to packaging. Additionally, the design had to stand out in a competitive café market while maintaining a connection to Saudi heritage.

Solution

The solution was a coffee bean-inspired visual identity paired with a geometric and abstract logotype. The logotype was designed in a square format, with letters arranged in a 2×2 grid, making it versatile and easily scalable. The rounded shape of the coffee bean, symbolizing warmth and comfort, was incorporated throughout the branding, creating a strong and recognizable visual presence. This design was consistently applied across all branding touchpoints, including signage, packaging, and marketing materials.

Conclusion

The final result is a modern yet culturally resonant brand identity that speaks to both the heritage of Saudi Arabia and the contemporary café culture. Mood’s logo and visual elements have proven to be highly adaptable and effective in creating a memorable and cohesive brand experience across all customer touchpoints. The identity not only enhances the café’s physical presence but also reinforces its position as a unique destination within the Saudi café scene.

Overview

Challenge​​

Solution​

Conclusion

Challenge

Solution