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Kair

Client
Kair
Year
2015
Services
Logo Design
Mini Brand Guideline

Overview

The Kair logo was designed to represent a baby products brand with a focus on creating a safe and enjoyable experience for children, especially during bath time. Inspired by the playful nature of bath bubbles, the logo features rounded, bubble-like letters in soft, calming colors to appeal to both children and parents. The logotype’s curvy design mimics the shape of bubbles, giving it a fun, inviting look that instantly connects with young audiences. Soft shades of light blue and pink dominate the primary color scheme, while secondary hues of purple and lime green add a playful and vibrant touch.

Challenge​​

The challenge in creating the Kair logo was to design a visual identity that both captures the playful essence of bath bubbles and conveys a sense of care and protection. It needed to appeal not only to children but also resonate with parents who are looking for products that ensure safety and comfort. Additionally, the logo had to establish a distinctive and memorable brand presence in the competitive baby products market while maintaining simplicity and clarity for easy recognition.

Solution​

The solution was to combine rounded, bubble-like typography with a soothing color palette to create a sense of joy and security. The light blue and pink colors were chosen for their calming effect, evoking feelings of gentleness and tenderness. The inclusion of purple and lime green as accent colors adds variety, enhancing the playful nature of the logo without overwhelming it. This combination of design elements communicates the brand’s focus on making bath time a delightful and stress-free experience for both children and parents.

Conclusion

The Kair logo successfully merges playful, child-friendly aesthetics with a strong sense of care and protection, making it an ideal representation of the brand’s mission. By focusing on softness, playfulness, and a calming color scheme, the logo creates an emotional connection with its target audience. It not only appeals to children through its bubble-like letters but also reassures parents of the brand’s commitment to safety and comfort, setting Kair apart in the baby products industry.

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