2ish is a cutting-edge gifting app designed to simplify the process of giving and receiving gifts for all types of occasions. The app’s name, “2ish,” merges the concept of “to wish” with the playful internet slang suffix “-ish,” symbolizing the app’s focus on fulfilling wishes and connecting people through thoughtful gifts. Our goal was to create a visual identity that reflects the app’s core values of convenience, joy, and emotional connection. This identity is expressed through a dynamic logo, a vibrant color scheme, and user-friendly UI/UX, which ensures a seamless gifting experience for users in Riyadh, Saudi Arabia.
Challenge
The challenge was to design a brand identity that not only captured the essence of gifting but also conveyed the app’s modern, casual, and joyful nature. We needed to ensure that the branding resonated with a diverse audience and stood out in a competitive market. Additionally, the app needed to balance emotional connection with ease of use, offering a streamlined gifting process while fostering a sense of excitement and happiness for both givers and recipients.
Solution
Our solution was to develop a cohesive visual identity that integrates vibrant colors, clean typography, and meaningful symbolism. The logo cleverly combines an abstract gift box with a heart shape, symbolizing both the act of giving and the love associated with gifting. The app’s user interface (UI) and user experience (UX) were designed with simplicity and joy in mind, ensuring that users can easily create wish lists, send and receive gifts, and connect with loved ones in a hassle-free, delightful way.
Conclusion
2ish stands as a perfect example of how innovative technology can transform the gifting experience, making it easier and more meaningful for users. With a playful, modern identity and a seamless user interface, 2ish creates a unique and joyful gifting journey. The project successfully balances the emotional warmth of gifting with the convenience of modern tech, offering a delightful experience that invites users to share and receive happiness on any occasion.