ASAR

Overview

ASAR Holding is a dynamic Saudi investment firm committed to fostering innovation and development through diverse global investments. Established in Riyadh in 2017, ASAR’s portfolio spans multiple industries, including real estate, technology, education, healthcare, and aviation. The company’s mission is to drive change, stimulate creativity, and seize opportunities across local and international markets. To align with its forward-thinking vision, ASAR required a visual identity that encapsulated its essence of diversity, strength, and adaptability.

Challenge

The existing arc-shaped gate logo lacked the modernity and sophistication needed to represent ASAR’s evolving ambitions. The challenge was to craft a brand identity that would resonate with Saudi heritage while embracing a contemporary outlook. Additionally, the design needed to highlight ASAR’s role as a gateway to innovation and investment opportunities, while appealing to a diverse global audience.

Solution

The rebranding process focused on creating a luxurious yet contemporary identity. The new logo reimagines the arc-shaped gate into a bold “A,” symbolizing ASAR’s initials and its role as a gateway to diverse opportunities. A refined color palette of dark green and copper was chosen to reflect tradition, growth, and elegance. Inspired by Saudi cultural motifs, patterns were incorporated to celebrate heritage while signaling forward-thinking aspirations. This cohesive design communicates strength, stability, and a commitment to innovation across industries.

Conclusion

The reimagined identity positions ASAR Holding as a sophisticated and innovative leader in the investment sector. The redesigned logo, refined visual elements, and culturally inspired motifs offer a modern interpretation of ASAR’s mission and values. This strategic branding enhances ASAR’s global presence, reinforcing its role as a driving force in diversified investments and sustained growth.

Overview

Challenge​​

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Conclusion

Challenge

Solution