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DOX Pharma

Client
DOX Pharma
Year
2023
Services
Branding
Logo Design
Packaging

Overview

DOX Pharma, a Riyadh-based pharmaceutical company specializing in vegetarian soft gelatin capsules, sought a comprehensive rebranding to enhance its market presence. The project encompassed logo redesign, branding, and packaging for its products, with a focus on aligning visual elements with the company’s commitment to quality and innovation.

Challenge​​

The existing branding lacked the modernity and consistency needed to stand out in the competitive pharmaceutical industry. DOX Pharma required a logo that communicated professionalism, cohesive packaging for its flagship products (Alfadol and Prostamax), and a unified brand identity to build trust and recognition among consumers.

Solution​

The logo was reimagined with a grid-based emblem featuring the letter “D,” symbolizing the brand’s identity with precision and harmony. This emblem inspired a pattern and a modern logotype for consistent application across all branding materials. Packaging for Alfadol emphasized clean design, professionalism, and trust, while Prostamax packaging highlighted health and vitality through a clear layout and vibrant colors.

Conclusion

The rebranding effectively modernized DOX Pharma’s visual identity, creating a unified and professional image that resonates with its commitment to quality and efficacy. The updated logo, cohesive packaging, and thoughtful branding elements have enhanced the company’s market position, fostering trust and recognition among its target audience.