For Agencies
For Agencies
Menu
For Agencies
Menu

Fotor Saeed

Client
Fotor Saeed
Year
2022
Services
Logo Design
Branding
Packaging

Overview

Fotor Saeed is a vibrant breakfast restaurant in Jeddah, Saudi Arabia, known for offering delightful morning meals that help customers start their day with happiness. The restaurant’s brand identity centers around the Arabic name “Saeed,” which translates to “happy.” The logo features a cheerful egg character, embodying the positive and joyful essence of the name. This unique design captures the spirit of a fresh and energizing breakfast experience, making it an inviting destination for early risers.

Challenge​​

The challenge for the Fotor Saeed project was to design a brand identity that captured the essence of happiness and positivity while maintaining cultural relevance in the context of Jeddah’s food scene. The restaurant needed a distinctive logo and branding elements that not only conveyed the essence of a joyful breakfast experience but also resonated with the local audience. The design had to stand out in a competitive market and effectively communicate the restaurant’s mission of offering a fresh and energizing start to the day.

Solution​

The solution involved the creation of a custom, bulky Arabic typography for the logo, reflecting the joyful nature of the name “Saeed” and symbolizing happiness. To complement the typography, a cheerful egg character was incorporated, reinforcing the morning breakfast theme. The color scheme of light blue and yellow was selected to evoke the freshness and positivity of morning vibes—blue representing calmness and clarity, while yellow symbolizes energy and joy. These elements together created a vibrant, friendly, and inviting brand identity that perfectly aligned with the restaurant’s mission.

Conclusion

The branding for Fotor Saeed successfully captured the essence of happiness and positivity, ensuring that customers feel welcome and energized from the moment they interact with the restaurant’s identity. The cheerful logo, thoughtful typography, and bright color palette all work harmoniously to evoke a joyful and refreshing experience. This branding approach not only differentiates Fotor Saeed in the competitive food and beverage industry but also creates a memorable and engaging connection with its audience, making it a perfect destination for breakfast lovers in Jeddah.

c9e2eede-5a38-4e70-9143-72adb8e355a2_carw_4x3x1280