The rebranding of Impact46, one of Saudi Arabia’s leading venture capital firms, showcases its mission to drive innovation and make a meaningful impact in the MENA region. Centered around Riyadh’s strategic importance, the new visual identity integrates cultural heritage with modern design. The branding features a custom typeface with a distinctive symbol inspired by Riyadh’s architecture, alongside triangle motifs and Najdi-patterned designs that celebrate the region’s heritage. A dynamic color palette of jungle and sea greens and AI-generated illustrations further enhance the brand’s contemporary appeal. This cohesive rebranding positions Impact46 as a visionary leader in the venture capital industry.
The rebranding of Impact46 successfully bridges its innovative vision with its deep-rooted connection to Riyadh’s cultural and architectural heritage. By integrating a distinctive typeface, symbolic design elements, and a cohesive color palette, the brand captures its mission to drive impactful investments in the MENA region. The use of triangle motifs and AI-generated illustrations enhances the brand’s modern appeal while honoring tradition, creating a visual identity that is both dynamic and authentic. This transformation positions Impact46 as a forward-thinking venture capital firm, effectively communicating its role as a catalyst for innovation and growth in the region.
