Naqiyah

Client

Naqiyah

Year

2017

Services

Logo Design
Branding

Overview

Naqiyah, based in Riyadh, Saudi Arabia, specializes in investment and real estate development, focusing on creating sophisticated and luxurious properties that embody strength and support. In 2017, the company sought a visual identity that encapsulated its core values—passion, wisdom, courage, elegance, and luxury—while effectively communicating its expertise in crafting high-end developments.

Challenge

The primary challenge was to design a logo and brand identity that merged the concepts of strength and support with the sophistication and elegance characteristic of Naqiyah’s offerings. The identity needed to resonate with a discerning clientele while maintaining relevance in the competitive investment and real estate markets.

Solution

A visual identity was developed around the use of pillars and lines, symbolizing strength and support, paired with an abstract building element to represent the real estate focus. The color palette of copper and dark gray was chosen for its luxurious and refined qualities, creating a balance of warmth and authority. This design was implemented cohesively across all branding touchpoints, including stationery, business cards, the website, and marketing materials.

Conclusion

The resulting brand identity successfully communicates Naqiyah’s commitment to sophistication and reliability, reflecting its leadership in investment and real estate development. The cohesive application of the design has reinforced the company’s market presence, aligning perfectly with its mission to deliver enriching, high-quality developments.

Naqiyah

Overview

Challenge​​

Solution​

Conclusion

Challenge

Solution