Zinc Apps, a leading tech company based in Riyadh, specializes in creating secure and innovative mobile applications and websites. Their emphasis on delivering seamless user experiences called for a branding identity that reflects their core values of security, innovation, and connectivity. Gravity Branding Agency was tasked with designing a logo and branding that encapsulates Zinc Apps’ ethos.
Challenge
The primary challenge was to create a brand identity that visually communicates Zinc Apps’ commitment to security and user-centric design while maintaining a modern and innovative appeal. The branding needed to be versatile enough to stand out in a competitive tech market while resonating with a diverse audience.
Solution
grvty developed a stylized “Z” logo inspired by a slider lock, symbolizing security and the unlocking of possibilities. This was complemented by the strategic use of a circle to signify unity and a user-centric approach. A gradient color palette was introduced, ranging from vibrant purples to calming greens, reflecting the brand’s adaptability and dynamic solutions.
Conclusion
Futira Coin’s branding successfully captured the essence of its mission to revolutionize African telecommunications through innovative cryptocurrency solutions. By emphasizing values of transparency, integrity, and care for humanity, the brand set itself apart from competitors and addressed key industry concerns. The adaptable and modern design elements ensured that Futira Coin remains visually engaging and versatile across mediums, supporting its growth and outreach. Ultimately, the project delivered a dynamic brand identity that not only represents Futira Coin’s ambitions but also inspires confidence and trust among its stakeholders.